First Alarm · Gear Up Foundation

Gear Up Foundation

Firefighter Stories

Real voices from the station and the street.

Our story

From September 11 to a continental mission

Gear Up Foundation was born after the events of September 11, 2001, with a quiet commitment: to honor the fallen and protect those still serving. Today that commitment crosses borders.

Since then, we have shipped trucks, respiratory equipment, suits and training to underfunded departments in the U.S. and Latin America.

9/11 · Living memory

We remember with respect. We serve with purpose.

Every issue of First Alarm dedicates space to the memory of those who gave their lives that day and to those who keep answering, in any country, to the first alarm.

What we do

Gear, training and community

Fire trucks

Operational truck donations to rural departments.

Protective gear

Suits, helmets, boots and respiratory equipment.

Ambulance support

Vehicles and basic medical equipment.

Training

Workshops and certifications for volunteer firefighters.

Community awareness

Prevention programs in schools and neighborhoods.

International logistics

Coordinated shipments to over 11 countries.

Impact timeline

25 years of service in motion

2001

Founded after 9/11.

2008

First international truck donation

2015

Expansion across Central America.

2022

Regional training program.

2026

Launch of First Alarm Magazine.

24+

Years of service

37

Trucks donated

2,140

Gear sets delivered

11

Countries reached

Magazine + Foundation

The magazine fuels the mission

Every read, subscription, purchase and advertiser helps fund gear shipments to stations that need them.