Gear Up Foundation was born after the events of September 11, 2001, with a quiet commitment: to honor the fallen and protect those still serving. Today that commitment crosses borders.
Since then, we have shipped trucks, respiratory equipment, suits and training to underfunded departments in the U.S. and Latin America.
9/11 · Living memory
We remember with respect. We serve with purpose.
Every issue of First Alarm dedicates space to the memory of those who gave their lives that day and to those who keep answering, in any country, to the first alarm.
What we do
Gear, training and community
Fire trucks
Operational truck donations to rural departments.
Protective gear
Suits, helmets, boots and respiratory equipment.
Ambulance support
Vehicles and basic medical equipment.
Training
Workshops and certifications for volunteer firefighters.
Community awareness
Prevention programs in schools and neighborhoods.
International logistics
Coordinated shipments to over 11 countries.
Impact timeline
25 years of service in motion
2001
Founded after 9/11.
2008
First international truck donation
2015
Expansion across Central America.
2022
Regional training program.
2026
Launch of First Alarm Magazine.
24+
Years of service
37
Trucks donated
2,140
Gear sets delivered
11
Countries reached
Magazine + Foundation
The magazine fuels the mission
Every read, subscription, purchase and advertiser helps fund gear shipments to stations that need them.